DIGITAL PRODUCTS + AI SYSTEMS

Build digital products.
Automate the work around them.

Webnapp designs websites, ecommerce experiences, custom platforms and AI systems that help businesses move faster—with less manual work in between.

Web & Ecommerce

AI Agents

Automation

Custom Apps

Integrations

AI WORKFLOW LIVE

Lead → intelligence → action

01

Website lead

New enquiry

AI

Qualify

Intent + fit

03

CRM

Opportunity

04

Follow-up

Personalised

92%

automated routing

24/7

response coverage

1

connected system

10+

Years building digital products
Since 2015

250+

Clients supported
Across industries

700+

Projects delivered
Web, commerce & apps

AI

Built into our capability
Not bolted on

WHAT WE DO

One studio for the product, the platform and the automation.

Instead of coordinating separate design, development, ecommerce and AI vendors, you get one team that can connect the whole system.

01

Digital Experience

Websites and interfaces designed around clarity, speed and conversion.

WordPress · UX · SEO

02

Commerce

WooCommerce and Shopify systems built around how customers actually buy.

Stores · Checkout · Integrations

03

AI Systems

Agents, assistants and AI features grounded in your business context.

RAG · Agents · LLMs

04

Automation

Workflows connecting websites, CRM, support, inboxes and operations.

APIs · Workflow · Ops

AI, WITHOUT THE THEATRE

Use AI where it removes real work.

We look for repetitive decisions, information bottlenecks and manual handoffs. Then we design the smallest useful AI-enabled system around the problem.

CUSTOMER SUPPORT ORCHESTRATION
01

Question arrives

Web · Email · WhatsApp

02

AI understands

Intent · Context · Confidence

03

Knowledge checked

Docs · Policies · CRM

04

Action taken

Answer · Ticket · Handoff

AI USE CASES

Useful on Monday morning—not just impressive in a demo.

Practical systems we can design around your team, data and existing tools.

01

AI Customer Agent

Answers from approved knowledge, creates tickets and escalates when confidence is low.

02

Lead Intelligence

Qualifies enquiries, enriches context, scores intent and routes opportunities automatically.

03

Operations Copilot

Helps teams find answers, generate reports and move work across internal systems.

04

AI Website Layer

Adds useful AI experiences to websites and products without turning them into chatbot demos.

05

Content Engine

Turns source material into structured drafts, repurposed assets and review queues.

06

Website Care Agent

Surfaces update risks, broken experiences, regressions and recurring maintenance work.

WHAT WE CAN BUILD

A connected digital system—not another isolated website.

Your website, ecommerce, data and AI workflows should work together. We design the customer-facing experience and the operational layer behind it.

Customer-facing

Internal tools

AI layer

Integrations

COMMERCE

Conversion-first digital storefront

Customer-facing experience connected to commerce and operations.

Web · Ecommerce · Integrations

OPERATIONS

AI-assisted internal workflow

Assistants and agents grounded in internal knowledge and process.

Agents · Knowledge · Automation

PRODUCT

Custom platform & reporting

Purpose-built application layer for teams, data and decisions.

Apps · Dashboards · Data

TECHNOLOGY

Tools change.
Good architecture lasts.

We choose technology based on the job, not because every project needs the same stack.

WordPress

WooCommerce

Shopify

React

Node.js

PHP

OpenAI

LLM APIs

RAG

REST APIs

Automation

Cloud

HOW WE WORK

Small senior team. Clear ownership.

Strategy, design, engineering and automation stay connected from the first conversation through launch and iteration.

01

Understand

Goals, users, data, constraints and where work is getting stuck.

02

Design

User experience, workflow logic, system architecture and measurement.

03

Build

Production implementation connected to the tools you already use.

04

Improve

Performance, prompts, automations and product experience evolve with usage.

ABOUT WEBNAPP

Digital thinking that goes beyond the page.

Webnapp has been building digital products since 2015. Today that means websites, commerce, apps, integrations and practical AI working as one connected capability.

READY WHEN YOU ARE

Bring us the messy workflow, the ambitious idea, or the website that stopped moving.

We’ll help you decide what should be designed, what should be built, and what is actually worth automating.