DIGITAL PRODUCTS + AI SYSTEMS

Build digital products.
Automate the work around them.

Webnapp designs websites, ecommerce experiences, custom platforms and AI systems that help businesses move faster—with less manual work in between.

Web & EcommerceAI AgentsAutomationCustom AppsIntegrations
AI workflow live2.4s avg run
Website leadNew enquiry
AIQualifyIntent + fit
CRMOpportunity
Follow-upPersonalised
92%automated routing
24/7response coverage
1connected system
10+Years building digital productsSince 2015
250+Clients supportedAcross industries
700+Projects deliveredWeb, commerce & apps
AIBuilt into our capabilityNot bolted on
WHAT WE DO

One studio for the product, the platform and the automation.

Instead of coordinating separate design, development, ecommerce and AI vendors, you get one team that can connect the whole system.

01

Digital Experience

Websites and interfaces designed around clarity, speed and conversion.

WordPress · UX · SEO
02

Commerce

WooCommerce and Shopify systems built around how customers actually buy.

Stores · Checkout · Integrations
03

AI Systems

Agents, assistants and AI features grounded in your business context.

RAG · Agents · LLMs
04

Automation

Workflows connecting websites, CRM, support, inboxes and internal operations.

APIs · Workflow · Ops
AI, WITHOUT THE THEATRE

Use AI where it removes real work.

We look for repetitive decisions, information bottlenecks and manual handoffs. Then we design the smallest useful AI-enabled system around the problem.

LIVE WORKFLOW

Customer support orchestration

01 · Question arrives
Web · Email · WhatsApp
02 · AI understands
Intent · Context · Confidence
03 · Knowledge checked
Docs · Policies · CRM
04 · Action taken
Answer · Ticket · Handoff
AI USE CASES

Useful on Monday morning—not just impressive in a demo.

Practical systems we can design around your team, data and existing tools.

01

AI Customer Agent

Answers from approved knowledge, creates tickets and escalates when confidence is low.

02

Lead Intelligence

Qualifies enquiries, enriches context, scores intent and routes opportunities automatically.

03

Operations Copilot

Helps teams find answers, generate reports and move work across internal systems.

04

AI Website Layer

Adds useful AI experiences to websites and products without turning them into chatbot demos.

05

Content Engine

Turns briefs and source material into structured drafts, repurposed assets and review queues.

06

Website Care Agent

Surfaces update risks, broken experiences, regressions and recurring maintenance work.

WHAT WE CAN BUILD

A connected digital system—not another isolated website.

Your website, ecommerce, data and AI workflows should work together. We design the customer-facing experience and the operational layer behind it.

Customer-facingInternal toolsAI layerIntegrations
COMMERCE01

Conversion-first digital storefront

Web experience · Ecommerce · Integrations
OPERATIONSAI

AI-assisted internal workflow

Agents · Knowledge · Automation
PRODUCT03

Custom platform & reporting layer

Apps · Dashboards · Data
TECHNOLOGY

Tools change.
Good architecture lasts.

We choose technology based on the job, not because every project needs the same stack.

WordPressWooCommerceShopifyReactNode.jsPHPOpenAILLM APIsRAGREST APIsAutomationCloud
HOW WE WORK

Small senior team.
Clear ownership.

Strategy, design, engineering and automation stay connected from the first conversation through launch and iteration.

01 / UNDERSTAND

Goals, users, data and constraints.

We find where work is getting stuck and what the business actually needs.

02 / DESIGN

Experience, workflow and architecture.

We make the customer journey and the operational logic clear before build.

03 / BUILD

Production implementation.

The system connects to the tools and data you already use.

04 / IMPROVE

Measure, maintain and evolve.

Performance, prompts, automation and experience improve with real usage.

READY WHEN YOU ARE

Bring us the messy workflow, the ambitious idea, or the website that stopped moving.

We’ll help you decide what should be designed, what should be built, and what is actually worth automating.